DESIGN MARKETING CREATIVE
LILLY
Tomlinson
ABOUT
Me
I think before I design.
I’m a Design Marketer with a first-class degree from Kingston University, working across design, marketing and creative strategy.
I’m interested in the thinking behind an idea; who it’s for, what it needs to say and how we can make people stop, look and connect.
My work spans branding, campaigns and digital experiences, bringing strategy and creativity together to create work that feels considered, relevant and purposeful.
I like asking questions, exploring ideas and working with people to turn a brief into something people genuinely connect with.
STRYK
CulturepreneurshipPROBLEM
The current sports market overlooks the importance of identity and inclusivity within performance products, resulting in solutions that feel generic and limiting.
SOLUTION
STRYK redefines this by creating wearable performance pieces that combine comfort, self-expression, and functionality, empowering athletes to feel confident in both how they perform and how they present themselves.
LILLY ROSE DESIGNS
Major Project
PROBLEM
Freelancers and small businesses don’t just need design; they need ongoing guidance, clear direction, and accessible support at a reasonable price - giving them the visibility and foundations needed to grow and scale with confidence.
SOLUTION
I developed Lilly Rose Designs as both an agency identity and a digital hub, creating a website where brands can explore strategy, access support, and understand how to grow with sustainability.
BAKES ‘N’ BLOOMS
Brand Manager & DesignerPROBLEM
The brand had no defined identity, only a collection of visual inspirations and personal preferences, resulting in a lack of clear direction.
SOLUTION
I translated this into a complete and cohesive brand identity, creating a warm, homely aesthetic that reflects the owner’s vision and establishes the brand as a place for comfort and celebration across all touchpoints.
UNPLUGGED
Marketing & CampaignsPROBLEM
Poor sleep hygiene and excessive screen time have become a growing health crisis among youth, yet traditional medical advice often feels clinical and unengaging, failing to spark genuine behavioural change.
SOLUTION
Unplugged is a gamified, multi-platform campaign with the NHS that encourages healthier habits through a reward-based sleep app, supported by a website, an interactive Snapchat AR filter, and playful physical assets, creating an engaging online and offline experience.