STRYK
CulturepreneurshipPROBLEM
The current sports market overlooks the importance of identity and inclusivity within performance products, resulting in solutions that feel generic and limiting.
STRYK redefines this by creating wearable performance pieces that combine comfort, self-expression, and functionality, empowering athletes to feel confident in both how they perform and how they present themselves.
SOLUTION
AI CHATBOT
To make the STRYK website feel more helpful and interactive, we created an AI chatbot to answer customer questions as they browsed.
It was designed to handle common requests, point users in the right direction and make finding information feel quick and easy.
STRYK’s social strategy focused on community before conversion, using sport, culture, and self-expression to introduce the brand, engage its audience, and build anticipation for launch.
