UNPLUGGED APP
SUPPORTING CAMPAIGN ASSETS
UNPLUGGED
Marketing & CampaignsPROBLEM
Poor sleep hygiene and excessive screen time have become a growing health crisis among youth, yet traditional medical advice often feels clinical and unengaging, failing to spark genuine behavioural change.
SOLUTION
Unplugged is a gamified, multi-platform campaign with the NHS that encourages healthier habits through a reward-based sleep app, supported by a website, an interactive Snapchat AR filter, and playful physical assets, creating an engaging online and offline experience.
WEBSITE
